Lyn Atterbury


James Hodgson



Art is in the eye of the Beholder

“It is not what you are looking at but what you truly see


My love for Art started about 21 years ago! I met an Artist called Martin Wenkidu and started working in his Gallery.  His work was very African and Instrumental.  I instantly fell in love with his style and passion and the way he expressed himself on his own canvas made from handmade paper! The details in his work were incredible. It was like reading a book with many short stories.

The Gallery turned into two and became very successful.  I then turned my attention to the Retail Industry where I worked for Shell South Africa (Pty) Ltd for about 6 Years.  I ran their training site and taught potential Franchise dealers how to run their own site and Institute Best Practice Principle.  I had a staff compliment of 30 that I oversaw and Instituted full control measures into running a successful Business. A few years later I worked For Auditors and Accountants!  I did this for about Four years and decided that I did not like to be micromanaged and missed my Passion for the Art Industry.


I then joined up with Curator Joshua Rossouw from Rossouw Modern Art and aided him in the Sales and Marketing of his Gallery.

A few years later I approached Groot Constantia Wine Estate with a Business proposal of how I could be beneficial to the aesthetics of the Wine tasting rooms and Six years later I can honestly say that I am proud member of their Family.




Artists - if we are talking about painters and sculptors - very few become famous in their life time – more often an artist might become “famous” after his life time if their work is important/relevant/innovative/inspiring/captures the interest of influential investors internationally. History determines the importance and legacy of the work and its worth. Then the work becomes investment quality attracting auction houses and buyers looking for secure investments. The few that become famous in their own life time likewise have reached the criteria mentioned above with the support of good marketing/investors etc - however whether their work then passes the test of passing years and generations after is still left to be seen.

A Google search will find you more extensive answers. Interesting to see what auction houses, like Christies, say. It is not a clear question, how an artist becomes famous. With modern marketing techniques anyone can become a well-known brand and apparently an artist. The question perhaps should be, HOW DOES ONE BECOME A TRUE ARTIST?

Common threads are: consistency, skilled in their craft, serious approach, social commentary, addressing current issues.


Prospective Buyers


Marketing and Research is key!  Get to know you client! I agree that you have to familiarise yourself with people (Prospective clients, artists and curators etc), their behaviour, their needs and requirements before even attempting to do business.  I think that is where most of my success has been attributed to the fact that I study people and find them fascinating.  The Human Being is a fine specimen and deserves to be treated with respect and dignity despite age, form, colour, nationality and we must be humble in our association with all.  Once we have established and adopted that attitude, then can we all go forth and be successful and be blissful while doing what we love. Selling Art, my friends is the Best Feeling in the world.


I welcome you all to feel free to visit me and join in my passion for what really matters in his world! Creativity and Art.

When it comes to art I have a great interest in texture and color with a contemporary twist.  In my own collection I have numerous contemporary pieces that I collect for a recreational and investment purpose. Some of the things that I can’t live without are, “Art, wine, good food and friends to share it all with.”


If there was only one piece of art that I could have, given the choice of course, it would be Leonardo Da Vinci’s, “Mona Lisa”.  When I was ten years old my parents asked me what I would like for a gift for at the end of the year.  I very earnestly told them I wanted a copy of the Mona Lisa.  Well, there was this really big narrow box under the tree that year and it was heavy, I was very excited. This soon turned to great disappointment when I opened the box to find a sparkling new self-assemble bicycle. My parents did not take me seriously! I can laugh about it now. Little did I know at that time that the Mona Lisa is actually a smaller piece of art 77cm X 53cm and yes one of the highlights of my life was getting to see it at Musée du Louvre in Paris.


The first piece of art that I ever purchased was a moonlight scene done on a small ceramic plate. It was from Russia, artist unknown. I was 16 years old when I purchased it. I gave it away to dear friends in Toronto 16 years later when I moved back to South Africa from there.


My favourite current piece of art is “Strange Encounter” by artist Peter Gray.  

A lot of my friends who visit my home say that I have unusual taste in art yet each piece figuratively spoke to me in a clear resounding voice, so I had to buy them! 

If I could paint | draw | sculpt | photograph | craft | the skill I would most like to possess is being able to paint on canvas.


Art adds so much enjoyment to my life and my work. I am so fortunate to be surrounded by such creativity and beauty at home and at work.  This is expressed well in my favourite quote by Albert Einstein, "The most beautiful experience we can have is the mysterious - the fundamental emotion which stands at the cradle of true art."